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what it is
Willamette Valley Vineyards grows, makes, and sells premium Oregon wine through its tasting rooms and distributors.
how it gets paid
Last year Willamette Valley made $40M in revenue. Direct-to-consumer wine sales was the main engine at $18.0M, or 45% of sales.
what just happened
Revenue hit $26M, but WVVI still posted a loss and the margin story did not reach the bottom line.
At a glance
C+ balance sheet — struggling to keep the lights on
35/100 earnings predictability — expect surprises
0.4% return on capital — nothing to write home about
-$0.48 fy2024 eps est
$40M fy2024 rev est
xvary composite: 31/100 — weak
What they do
Willamette Valley Vineyards grows, makes, and sells premium Oregon wine through its tasting rooms and distributors.
The moat is the bottle plus the place. WVVI owns vineyards, a Turner winery, and the Tualatin Estate property, so you are buying an Oregon wine experience, not just shelf space. That helps support a 61.2% gross margin, which means gross margin → money left after making the wine → the product still has pricing power even while profits disappear lower down.
How they make money
$40M
annual revenue
Direct-to-consumer wine sales
$18.0M
+12.0%
Distributor wine sales
$14.0M
+7.0%
Tasting rooms and events
$4.8M
+9.0%
Estate hospitality and club-related sales
$2.4M
+6.0%
Other labels and miscellaneous
$0.8M
0.0%
The products that matter
tasting room, club, and winery sales
Direct Sales
$22.4M · largest disclosed channel
this channel generated $22.4M and grew 4.87%. if you want the cleaner economics here, this is where you look first.
customer relationship
retail and restaurant distribution
Wholesale Distribution
$14.9M · sales reset underway
this segment produced $14.9M in revenue, and management announced organizational changes in february 2026. that makes it the problem area and the turnaround lever at the same time.
execution watch
Key numbers
$25M
long-term debt
This matters because debt → money already spoken for → WVVI owes almost twice its roughly $13 million market value.
61.2%
gross margin
Gross margin → money left after making the product → the wine itself still carries premium pricing.
$0.48
fy2024 eps
EPS → profit per share → WVVI stayed unprofitable for a third straight year, according to.
66%
debt/capital
Debt as a share of capital tells you how levered the business is, and 66% is high for a company this small.
Financial health
C+
strength
- balance sheet grade C+ — weak — may struggle to fund operations
- risk rank 4 — safer than 20% of stocks
- price stability 35 / 100
- long-term debt $25M (66% of capital)
C+ — balance sheet grade and long-term debt are flagged. this stock carries more risk than average.
Total return vs. market
Return history isn't available for WVVI right now.
source: institutional data · return history unavailable
What just happened
missed estimates
Revenue hit $26M, but WVVI still posted a loss and the margin story did not reach the bottom line.
EDGAR shows revenue rose 212% vs. prior year to $26 million, while quarterly EPS was -$0.69. Gross margin was 61.2%, which suggests the issue is operating cost and leverage, not demand alone.
$26M
revenue
$0.69
eps
61.2%
gross margin
the number that mattered
The number that mattered was 61.2% gross margin, because it says the product still works while the income statement below gross profit still does not.
source: company earnings report, 2026
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What could go wrong
the #1 risk is a wholesale sales reset colliding with a cfo transition.
high
leadership turnover during a strategic reset
cfo john ferry gave notice on february 12, 2026, with a planned exit in may 2026.
You now have leadership transition risk layered on top of a business already reorganizing distribution and sales.
high
micro-cap liquidity can rewrite the stock in one session
on march 2, 2026, WVVI fell nearly 60% before the open with no clear catalyst stated in the snapshot data.
A stock that can lose more than half its value in one move exposes you to market-structure risk, not just business risk.
med
good gross margin is not reaching the bottom line
the company posted 61.2% gross margin but a -3.31% net profit margin on $37M in revenue.
That 64.5-point gap tells you the overhead structure and selling execution are doing the damage.
med
debt is large relative to the equity story
long-term debt stands at $25M, or 66% of capital, against a market cap of roughly $13M.
If operating results do not improve, balance sheet pressure stops being a footnote and becomes the whole equity debate.
The risk stack is simple: a business that lost $1.2M on $37M in revenue still carries $25M of long-term debt, and the selling organization is being rebuilt during a finance leadership change.
source: institutional data · regulatory filings · risk analysis
Pay attention to
risk
cfo exit in may 2026
A finance handoff is manageable at a stable company. Here it lands in the middle of a commercial reset and a volatile stock.
trend
direct sales growth versus wholesale repair
Direct sales produced $22.4M and grew 4.87%. You want that channel holding up while wholesale is reorganized.
metric
the gross-to-net margin gap
61.2% gross margin versus -3.31% net margin is the whole problem in one line. You need that gap narrowing, fast.
calendar
the next quarterly update
That report should show whether the february sales changes are improving results or just moving boxes on an org chart.
Analyst rankings
earnings predictability
35 / 100
in human-speak, the numbers are lumpy and you should expect surprises.
price stability
35 / 100
This is not a bunker stock. The $2–$7 range and the recent collapse tell you volatility comes with the ticket.
risk rank
4
safer than 20% of stocks means riskier than most. You are buying a tiny leveraged consumer business, not a defensive staple giant.
source: institutional data
Institutional activity
institutional ownership data for WVVI is being compiled.
source: institutional data
Price targets
3-5 year target range
n/a
n/a
$3
current price
n/a
target midpoint · n/a from current
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