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what it is
TechTarget sells sales teams data and media that help them find tech buyers already shopping.
how it gets paid
Last year Techtarget made $487M in revenue. purchase intent data was the main engine at $146M, or 30% of sales.
why it's growing
Revenue grew 70.9% last year. Revenue rose 183% vs. prior year, helped by the larger combined company.
what just happened
Revenue hit $346M, but the real story was a brutal EPS loss of -$13.96.
At a glance
B balance sheet — gets the job done, barely
25/100 earnings predictability — expect surprises
0.7% return on capital — nothing to write home about
-$2.65 fy2024 eps est
$285M fy2024 rev est
xvary composite: 45/100 — below average
What they do
TechTarget sells sales teams data and media that help them find tech buyers already shopping.
TechTarget’s edge is simple: it sells intent data (signals that show who is shopping) to B2B tech vendors. Its permissioned buyer data expanded 41%, giving customers more named prospects, buying teams, and accounts to chase. If your sellers build pipeline from that feed, switching means throwing away the map to buyers already raising their hands.
How they make money
$487M
annual revenue · their business grew +70.9% last year
purchase intent data
$146M
data and analytics services
$122M
customized marketing programs
$110M
brand marketing and advertising
$73M
content creation and demand generation
$36M
The products that matter
sales intelligence platform
Priority Engine
inside a $292M segment
This sits inside Marketing & Sales Data, the larger of Techtarget's two revenue buckets at $292M. If management wants growth back, this is where you look first.
data engine
b2b tech publishing network
Global Media Network
$195M segment revenue
This media business generated $195M last year. It feeds audience and intent data into the higher-value sales products, which means weak traffic or weak ad budgets can hit more than one line at once.
audience source
integration and ai workflow push
Post-merger platform build
$95M–$100M ebitda target
Management's near-term promise is not explosive growth. It's turning a flat $487M revenue base into $95M–$100M of adjusted EBITDA through integration, cost control, and better monetization.
prove-it phase
Key numbers
-210.7%
operating margin
Operating margin means profit after running the business. Here it means TechTarget lost about $2.11 for every $1 of sales in 2024.
$132M
long-term debt
Debt is money the company owes. At $132M, management has less room for turnaround mistakes if revenue slows.
31%
debt of capital
Capital means the money stack from debt plus equity. When debt is 31% of that stack, lenders matter more in bad years.
$487M
ttm revenue
Revenue is what customers paid before expenses. The absurd part is the company reached $487M in annual sales and still posted deep losses.
Financial health
B
strength
- balance sheet grade B — adequate — nothing special
- risk rank 4 — safer than 20% of stocks
- price stability 15 / 100
- long-term debt $132M (31% of capital)
B — functional but not a standout on the balance sheet.
Total return vs. market
Return history isn't available for TTGT right now.
source: institutional data · return history unavailable
What just happened
missed estimates
Revenue hit $346M, but the real story was a brutal EPS loss of -$13.96.
Revenue rose 183% vs. prior year, helped by the larger combined company. Gross margin was 58.8%, but that did not stop the quarter from producing a very large loss.
$346M
revenue
$13.96
eps
58.8%
gross margin
the number that mattered
The number that mattered was -$13.96 of EPS, because it tells you scale alone is not fixing the cost structure.
source: company earnings report, 2026
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What could go wrong
The #1 risk is post-merger growth failing to return. Techtarget has a $487M revenue base, but management just trimmed 2026 guidance and still needs to prove the combined platform can grow.
med
Guidance keeps moving the wrong way
2026 revenue outlook moved from $501M to $496M after full-year 2025 revenue came in flat at $487M. That is not collapse. It is worse for sentiment: slow disappointment.
If revenue cannot get above that base soon, the gap between the $5.22 stock and the $10.75 consensus target stops looking like upside and starts looking like stale models.
med
Margin story does all the work
Management is targeting $95M–$100M of adjusted EBITDA. That's the current rescue line for the thesis because revenue growth has not shown up yet.
Miss that EBITDA target and investors lose the one clean proof point they were waiting for.
med
Leadership change during integration
Board chair Mary McDowell is stepping down effective March 1, 2026. Governance shifts are never ideal when the business is already in prove-it mode.
Execution risk rises because the company needs clean decision-making while integrating operations and resetting growth expectations.
med
This is still a cyclical marketing budget business
Media & Advertising generated $195M last year, and enterprise tech vendors cut demand-gen budgets quickly when pipelines weaken.
That means pressure can show up in both ad revenue and the buyer-intent data business at the same time.
A miss on either revenue reacceleration or the $95M–$100M EBITDA target would pressure a company with $132M of long-term debt, a 15 / 100 price stability score, and no dividend to pay you for waiting.
source: institutional data · regulatory filings · risk analysis
Pay attention to
metric
$496M revenue guide
This is the revised 2026 revenue target. If management trims it again, the market will assume the flat $487M base is stickier than the turnaround plan.
calendar
June 11, 2026 annual meeting
Watch for how the board talks about leadership transition, integration progress, and what counts as success from here.
trend
Marketing & Sales Data versus Media & Advertising
The $292M data segment needs to outgrow the $195M media segment. If both stay flat, the business mix is not improving enough.
risk
$95M–$100M EBITDA promise
This is management's main credibility marker for 2026. Hit it, and the market may forgive weak top-line growth for a while. Miss it, and the bear case gets easier.
Analyst rankings
earnings predictability
25 / 100
Low predictability means estimates move around. In human-speak, analysts do not trust this company to print steady numbers yet.
price stability
15 / 100
The stock is volatile. You're not buying stability here — you're buying a turnaround that still needs evidence.
risk rank
4
Risk rank 4 means safer than roughly 20% of stocks. Translation: this lands on the riskier side of the market.
source: institutional data
Institutional activity
institutional ownership data for TTGT is being compiled.
source: institutional data
Price targets
3-5 year target range
n/a
n/a
$5
current price
n/a
target midpoint · n/a from current
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