Start here if you're new
what it is
Rumble runs a video site, creator tools, an ad network, and a cloud product aimed at people who want a YouTube alternative.
how it gets paid
Last year Rumble made $96M in revenue. Rumble Video was the main engine at $43M, or 45% of sales.
what just happened
The latest supplied quarter was tiny: $988K in revenue and EPS of -$0.19.
At a glance
B+ balance sheet — decent shape, but not bulletproof
-$0.95 fy2024 eps est
$96M fy2024 rev est
1.4 beta
~$2B market cap
xvary composite: 43/100 — below average
What they do
Rumble runs a video site, creator tools, an ad network, and a cloud product aimed at people who want a YouTube alternative.
Rumble's edge is time, not dominance. It has just $1 million of long-term debt and a B+ balance sheet grade, which gives it room to keep building while larger platforms fight for the same creators and ad budgets. If you are a creator who wants a second home, Rumble only has to stay funded long enough for that backup option to matter.
How they make money
$96M
annual revenue
Rumble Video
$43M
Rumble Advertising Center
$24M
Rumble Streaming Marketplace
$19M
Rumble Cloud
$10M
The products that matter
video sharing platform
Rumble.com
$100.62M total company revenue · -81% margin
It's still the center of gravity. The problem is blunt: last year's $81.8M loss says audience and revenue have not yet turned into a durable earnings model.
current engine
cloud infrastructure services
Rumble Cloud
22,400 GPUs tied to the asset deal
This is the strategic swing. The Northern Data asset deal would bring 22,400 GPUs into the story, but this page still lacks a disclosed revenue line showing what that build already earns you.
pivot bet
digital wallet for creators and users
Rumble Wallet
Q3 2025 partnership launch
It launched through a Tether partnership in Q3 2025. Directionally, that gives creators one more payment rail. Financially, this page does not yet tell you how much it matters.
early optionality
Key numbers
20.8x
price to sales
That is market cap versus the $96 million 2024 revenue estimate. In plain English, you are paying about $20.80 for each $1 of sales.
$1M
long-term debt
Debt is borrowed money → future fixed payments → so what: Rumble is not being squeezed by lenders while it is still losing money.
-$0.95
2024 EPS est.
EPS → profit per share → so what: analysts expected another year of losses, which means this is still a scale story, not a profit story.
135
employees
Headcount is tiny for a public platform business. Translation: Rumble is trying to build video, ads, and cloud with a very small team.
Financial health
B+
strength
- balance sheet grade B+ — solid but not elite
- risk rank 4 — safer than 20% of stocks
- price stability 5 / 100
- long-term debt $1M (0% of capital)
B+ — functional but not a standout on the balance sheet.
Total return vs. market
Return history isn't available for RUM right now.
source: institutional data · return history unavailable
What just happened
missed estimates
The latest supplied quarter was tiny: $988K in revenue and EPS of -$0.19.
Revenue was flat vs. prior year in the supplied SEC data. Losses also moved the wrong way, with EPS down 217% vs. prior year.
$988K
revenue
$0.19
eps
n/a
n/a
the number that mattered
Flat revenue on a business priced at about $2 billion is the whole issue. You can survive losses longer than you can survive a stalled story.
source: SEC filing data provided
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What could go wrong
The biggest risk is simple and company-specific: Rumble still loses almost as much money as it brings in. Revenue was $100.62M. Net loss was $81.8M. If that gap stays wide, every new initiative starts looking like one more thing to fund rather than one more thing to own.
med
The cash buffer can shrink faster than the story matures
Rumble ended with $238M in cash, which sounds comfortable until you place it next to an $81.8M annual loss. The balance sheet is buying time for execution, not solving the economics on its own.
At the current loss pace, that cash covers just under three years. If losses do not narrow, future financing stops being a remote risk and becomes part of the thesis.
med
The cloud build adds scale to the story before it adds proof
Northern Data's AI assets would bring 22,400 GPUs into the mix. That makes the addressable opportunity bigger. This page still does not show segment-level revenue proving the infrastructure business is already moving the needle.
If the added infrastructure fails to create meaningful sales or better margins, you get higher expectations without a cleaner income statement. That's how strategic ambition turns into valuation pressure.
med
The legal workaround looks weaker after the Google case loss
A federal judge rejected Rumble's lawsuit against Google in May 2025. That matters because it removed a path where litigation or regulation could do some of the competitive work for them.
Without that shortcut, the burden shifts back to product quality, creator economics, and distribution. Those are harder wins. They also take longer to show up in numbers you can trust.
$238M in cash against an $81.8M annual loss buys roughly 2.9 years. That is enough runway for a pivot. It is not enough runway for complacency.
source: institutional data · regulatory filings · risk analysis
Pay attention to
earnings
Q1 2026 earnings report
Scheduled for May 14, 2026. Analysts project EPS of -$0.02. For this stock, narrower losses matter more than a modest revenue beat.
cash runway
whether the $238M cash balance starts shrinking slower
Last year's net loss was $81.8M. If that pace does not improve, runway math will dominate the stock before any long-term narrative does.
revenue trend
whether quarterly revenue can hold around or above $27.1M
Q4 delivered $27.1M. Holding that run rate would at least show the top line is not stalling while management tries to repair the model.
execution risk
whether the 22,400-GPU build starts showing up in real economics
The asset deal makes the story bigger. Here's the thing: what matters next is disclosed revenue or margin evidence, not one more strategic press line.
Analyst rankings
risk profile
below average
risk rank 4 — more volatile than most — brace for bigger swings.
chart momentum
below average
momentum rank 4 — analysts see underperformance risk in the near term.
source: institutional data
Institutional activity
institutional ownership data for RUM is being compiled.
source: institutional data
Price targets
3-5 year target range
n/a
n/a
$6
current price
n/a
target midpoint · n/a from current
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