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what it is
It sells health, wellness, and pet products through distributor networks outside the U.S.
how it gets paid
Last year Natural Health Trend made $40M in revenue. Lexxus International was the main engine at $16M, or 40% of sales.
why growth slowed
Revenue fell 7.4% last year. The $30M quarter matters because it dwarfs the $40M annual run rate and shows how small the base really is.
what just happened
Revenue hit $30M, while EPS stayed at -$0.03.
At a glance
B balance sheet — gets the job done, barely
25/100 earnings predictability — expect surprises
13.0% dividend yield — cash in your pocket every quarter
1.7% return on capital — nothing to write home about
-$0.08 fy2025 eps est
xvary composite: 52/100 — below average
What they do
It sells health, wellness, and pet products through distributor networks outside the U.S.
Direct selling → independent people sell products to other people → your sales depend on distributor loyalty. With 131 employees and $40M in sales, the machine stays lean. The downside is the same as the upside: if the network cools, revenue cools with it.
How they make money
$40M
annual revenue · their business grew -7.4% last year
Lexxus International
$16M
8.0%
eKaire.com
$14M
5.0%
I Luv My Pet
$4M
12.0%
Other direct-selling revenue
$6M
0.0%
The products that matter
core supplement line
Wellness Supplements
$29.3M · 73.6% of revenue
This is the main business. It brought in $29.3M last year and still fell 7%. When the core is shrinking, you do not have a side problem. You have the problem.
main segment
skincare and personal care
Personal Care
$10.5M · 26.4% of revenue
This segment produced $10.5M and fell 10%. Management also tied recent gross-margin pressure to discontinued product write-offs here, which means the smaller segment still matters to profitability.
margin watch
Key numbers
13.0%
yield
You get $13 in cash for every $100 you park in the stock price.
$40M
annual sales
That is the whole revenue pool. It is small enough that one weak quarter matters.
3.1%
operating margin
The business keeps about $3 from every $100 of sales before taxes and other noise.
1.7%
return on capital
The company turns each $100 of invested capital into about $1.70 in profit.
Financial health
B
strength
- balance sheet grade B — adequate — nothing special
- risk rank 3 — safer than 50% of stocks
- price stability 30 / 100
B — functional but not a standout on the balance sheet.
Total return vs. market
Return history isn't available for NHTC right now.
source: institutional data · return history unavailable
What just happened
missed estimates
Revenue hit $30M, while EPS stayed at -$0.03.
Revenue jumped 217% from a weak base. Gross margin was 73.8%, so the gross profit line stayed fat while the company still lost money.
$30M
revenue
$0.03
eps
73.8%
gross margin
the number that mattered
The $30M quarter matters because it dwarfs the $40M annual run rate and shows how small the base really is.
source: company earnings report, 2026
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What could go wrong
NHTC's risk stack is unusually concentrated: one shrinking revenue line, one loud dividend, and one recent buyback that was large relative to the size of the company.
med
The core business keeps shrinking
Full-year revenue fell 7.4% to $39.8M, and Q4 came in at $9.7M, down 10% from a year ago. Both reported segments declined, so there is no healthy division carrying the rest.
If that trend continues, the investment case turns into balance-sheet triage and dividend math. That is not a growth story. It is a survival story.
med
The dividend starts competing with the business
The company reported a $588k quarterly loss and still paid a $0.10 quarterly dividend. The payout runs around $1M per quarter, which is real cash for a company this small.
If losses persist, management eventually chooses between keeping the yield and keeping more capital inside the business. High yields usually look best right before that conversation gets uncomfortable.
med
High gross margin is masking weak operating leverage
Gross margin was 73.8% for the year and 72.9% in the latest quarter. Those are healthy product economics. They did not translate into healthy profits because the sales base is too small and moving the wrong way.
A few more points of margin pressure would matter, but the quieter risk is that even stable margin may not be enough if revenue keeps sliding.
med
Capital allocation gets harder after the $5.9M repurchase
NHTC spent $5.9M to buy back 2.94M shares from the George K. Broady family on Feb. 17, 2026. For a company with a roughly $26M market cap, that is a balance-sheet-level decision.
If operating results do not improve, that repurchase will read less like opportunism and more like cash that could have buffered the downturn.
A $39.8M revenue business with a quarterly loss and a roughly $1M quarterly dividend does not have much room for wishful thinking.
source: institutional data · regulatory filings · risk analysis
Pay attention to
metric
Revenue decline rate
Here is the first question: does the next quarter look better than the recent 10% drop in Q4 and the 7.4% full-year decline. If not, the turnaround case stays theoretical.
risk
Dividend coverage
The quarterly dividend is $0.10 per share and costs about $1M. If losses continue, the yield stops looking generous and starts looking temporary.
calendar
Next earnings report
Management pointed to a $1.5M cost-savings plan. The next print should tell you whether those cuts are real and whether they matter against a shrinking top line.
trend
Ownership behavior after the Broady-family exit
After a 2.94M-share repurchase, ownership shifts matter more than usual. In a company this small, who stays, who sells, and who steps in can shape the next chapter.
Analyst rankings
earnings predictability
25 / 100
in human-speak, analysts do not expect a smooth earnings stream here. The results move around because the business is small and the revenue line is under pressure.
risk rank
3
That lands around the middle, which sounds calmer than the operating picture. The rating is being helped by balance-sheet quality more than by business momentum.
price stability
30 / 100
Low stability means the stock has been volatile. If you own this, you are not buying steadiness. You are buying a small company with a live turnaround debate attached.
source: institutional data
Institutional activity
institutional ownership data for NHTC is being compiled.
source: institutional data
Price targets
3-5 year target range
n/a
n/a
$3
current price
n/a
target midpoint · n/a from current
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