Jakks Pacific

JAKKS trades at 5.5x earnings while paying a 5.1% dividend on $571 million of trailing sales.

If you own JAKK, you own a cheap toy maker with falling sales and very concentrated customers.

jakk

consumer small cap updated jan 16, 2026
$17.23
market cap ~$226M · 52-week range $15–$26
xvary composite: 33 / 100 · weak
our overall rating — combines growth, value, risk, and momentum
Start here if you're new
what it is
JAKKS Pacific makes and sells toys, costumes, collectibles, electronics, and kids furniture through big retailers like Walmart, Target, and Amazon.
how it gets paid
Last year Jakks Pacific made $571M in revenue. toys and related products was the main engine at $270M, or 47% of sales.
why growth slowed
Revenue fell 17.4% last year. The quarter beat on EPS, with a loss of $0.18 versus a Zacks estimate of a $1.01 loss.
what just happened
JAKKS posted quarterly revenue of $127.1M and beat the Street's loss estimate, but the full-year sales picture still shrank.
At a glance
C++ balance sheet — some cracks in the foundation
15/100 earnings predictability — expect surprises
5.5x trailing p/e — the market's not buying it — or you found a deal
5.1% dividend yield — cash in your pocket every quarter
14.1% return on capital — nothing to write home about
xvary composite: 33/100 — weak
What they do
JAKKS Pacific makes and sells toys, costumes, collectibles, electronics, and kids furniture through big retailers like Walmart, Target, and Amazon.
JAKKS wins by licensing familiar brands and getting them onto the shelves your kid already sees. Its three biggest customers, Target, Walmart, and Amazon, made up 64.4% of 2024 sales, which is concentration risk but also proof JAKKS is already inside the biggest toy aisles. Even with sales down, it still posted a 7.2% operating margin on a $571 million revenue base.
consumer small-cap toy-maker licensed-brands income
How they make money
$571M annual revenue · their business grew -17.4% last year
toys and related products
$270M
15.0%
costumes and dress-up
$120M
12.0%
outdoor and kids furniture
$95M
20.0%
electronics and interactive
$50M
25.0%
consumables and collectibles
$36M
18.0%
The products that matter
licensed role-play toys
Disney Princess Style Collection
inside a $546M domestic toy segment
it sits inside the $546M domestic toy business that made up 95.6% of 2025 revenue. the shelf appeal is real. the character ownership is not yours.
license dependent
action figures and collectibles
Sonic the Hedgehog Classic
Q4 category growth +19%
action play and collectibles grew 19% in Q4 2025. that's one of the few numbers on this page moving the right way, which gives this line more weight than its aisle footprint suggests.
one bright spot
new licensed launches
Demon Slayer & Hershey partnerships
2026 launch pipeline
new licenses matter because revenue fell to $571M from $691M. you need fresh hits to stop the top line from slipping again.
catalyst watch
Key numbers
5.5x
trailing p/e
P/E → price-to-earnings → what you pay for each dollar of profit. At 5.5x, the market is pricing JAKKS like the decline keeps going.
64.4%
top-3 customers
Customer concentration → a few buyers matter too much → one shelf-space cut can hit revenue hard.
7.2%
operating margin
Operating margin → profit after running the business → JAKKS still kept $7.20 from every $100 of sales.
14.1%
return on capital
Return on capital → profit from the money tied up in the business → JAKKS is still productive despite the ugly top line.
Financial health
C++
strength
  • balance sheet grade C++ — below average — limited financial resources
  • risk rank 4 — safer than 20% of stocks
  • price stability 10 / 100
  • long-term debt $43M (16% of capital)
C++ — below average. watch for debt servicing and cash burn.
Total return vs. market

Return history isn't available for JAKK right now.

same standard. no invented return math.

source: institutional data · return history unavailable
What just happened
beat estimates
JAKKS posted quarterly revenue of $127.1M and beat the Street's loss estimate, but the full-year sales picture still shrank.
The quarter beat on EPS, with a loss of $0.18 versus a Zacks estimate of a $1.01 loss. The bigger issue is annual revenue of $571M, down 17.4% vs. prior year, even with gross margin at 32.8%.
$127.1M
revenue
$0.18
eps
32.8%
gross margin
the number that mattered
32.8% gross margin mattered most because margin held up while revenue fell 17.4%, which tells you the brand-and-licensing model still has pricing power.
source: company earnings report, 2026

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What could go wrong

the #1 risk is tariff exposure on licensed toys sold through U.S. retailers. management already tied it to 2025 weakness.

!
high
tariff volatility and sourcing pressure
higher import costs hurt a business selling price-sensitive toys through retailers that do not like abrupt price changes. management already said tariffs weighed on 2025.
with domestic toys at $546M, most of the business sits where this pressure shows up first.
∘
med
retail order timing and inventory resets
this is a retailer-facing model. if large customers delay orders or trim inventory, jakks feels it fast because 95.6% of revenue comes from domestic toys.
the concentration is the point: one weak U.S. holiday season can move almost the whole revenue base.
~
low
license renewal risk
core products tied to Disney, Sonic, and new partnerships are only as durable as the contracts behind them. you do not own the characters. you rent the right to sell them.
in a $571M company with no moat, losing a major license is not a side issue. it changes the shelf story.
the combined picture is tight: revenue already fell from $691M to $571M, and 95.6% of sales still depend on the domestic toy channel.
source: institutional data · regulatory filings · risk analysis
Pay attention to
earnings
Q1 2026 earnings report
estimated for april 29, 2026. you need to see whether revenue is still shrinking or finally finding a floor.
category
action play momentum
action play and collectibles grew 19% in Q4 2025. if that keeps up, you at least have one category pushing against the broader decline.
supply chain
tariff commentary from management
the top risk is already in the results. any improvement or deterioration here matters more than a one-quarter EPS surprise.
capital return
dividend support
a 5.1% yield looks generous. the real test is whether earnings and cash flow still support it if sales stay under pressure.
Analyst rankings
earnings predictability
15 / 100
15 / 100 means the earnings line is hard to model. in human-speak, analysts are dealing with a noisy business, not a steady compounder.
risk rank
4
risk rank 4 means it's safer than only 20% of stocks in the dataset. that fits a $226M small cap with a 10 / 100 price stability score.
source: institutional data
Institutional activity

institutional ownership data for JAKK is being compiled.

source: institutional data
source: institutional data
Price targets
3-5 year target range
n/a n/a
$17 current price
n/a target midpoint · n/a from current
target data not available

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