Start here if you're new
what it is
Hour Loop sells consumer goods online, mainly through Amazon, and lives on thin retail margins.
how it gets paid
Last year Hour Loop made $138M in revenue. Amazon marketplace core retail was the main engine at $69M, or 50% of sales.
what just happened
The quarter that mattered showed $86M in revenue, $0.07 EPS, and a gross margin of 54.2%.
At a glance
C++ balance sheet — some cracks in the foundation
67.3x trailing p/e — you're paying up for this one
12.7% return on capital — nothing to write home about
$0.02 fy2024 eps est
$138M fy2024 rev est
xvary composite: 32/100 — weak
What they do
Hour Loop sells consumer goods online, mainly through Amazon, and lives on thin retail margins.
Its edge is distribution speed, not brand worship. Hour Loop operates as a third-party seller on Amazon, which gives it access to a massive storefront without building one from scratch. The trade-off is brutal: $138 million in revenue produced just a 0.8% operating margin, so your moat is execution discipline, not pricing power.
How they make money
$138M
annual revenue
Amazon marketplace core retail
$69M
+158%
Home and lifestyle goods
$28M
flat
Toys and seasonal items
$21M
+17.2%
Beauty and personal care
$14M
flat
Other general merchandise
$6M
flat
The products that matter
third-party marketplace retail
Online Marketplace Retail
$138M annual revenue
this is the entire company. Revenue was $138M, and the latest quarter grew 6.88% from a year ago. If you are looking for diversification inside the business, there isn't any.
100% of revenue
Key numbers
0.8%
operating margin
Operating margin → what the business keeps after running itself → so what: Hour Loop has almost no room for error.
67.3x
trailing p/e
P/E → price compared with yearly profit → so what: you are paying up for earnings that barely exist.
$138M
annual revenue
Revenue → total sales → so what: the company has scale for a micro-cap, but scale has not turned into much operating profit.
12.7%
return on capital
Return on capital → profit produced from money put into the business → so what: this part looks better than the margin line.
Financial health
C++
strength
- balance sheet grade C++ — below average — limited financial resources
- risk rank 5 — safer than 5% of stocks
- price stability 5 / 100
C++ — below average. watch for debt servicing and cash burn.
Total return vs. market
Return history isn't available for HOUR right now.
source: institutional data · return history unavailable
What just happened
beat estimates
The quarter that mattered showed $86M in revenue, $0.07 EPS, and a gross margin of 54.2%.
EDGAR data shows revenue rose 158% vs. prior year in the latest quarter. The quiet part is that strong gross margin still sits on top of a business says only earns a 0.8% operating margin.
$86M
revenue
$0.07
eps
54.2%
gross margin
the number that mattered
54.2% gross margin matters most because retail gross profit is not the problem. Turning that into more than a 0.8% operating margin is.
source: company earnings report, 2026
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What could go wrong
the core risk is brutally specific: hour loop sells through marketplaces and keeps only 59 cents of profit for every $100 of revenue. That leaves you with very little room for fee changes, shipping pressure, or a bad inventory call.
med
no pricing power cushion
A 0.59% net margin means hour loop keeps 59 cents for every $100 in sales. If shipping, returns, advertising, or platform fees rise, the profit line disappears first.
Impact for you: the operating model has almost no shock absorber.
med
marketplace dependence
100% of revenue comes from online marketplace retail. If a major platform changes seller economics, search placement, or policy rules, the whole business feels it at once.
Impact for you: customer access is rented, not owned.
med
micro-cap trading risk
With a market cap around $67M, risk rank 5, and price stability of 5 / 100, this stock does not need much volume to move hard. Volatility is part of the product.
Impact for you: the share price can disconnect from operating reality for stretches.
med
valuation still asks for improvement
67.3x trailing earnings is a demanding multiple for a company expected to earn $0.02 per share. If growth stays near 4.7%–6.88% and margin does not improve, the valuation argument gets thinner, not stronger.
Impact for you: the stock needs better economics, not just more sales.
The business is simple. The margin structure is the problem. If costs wobble, shareholders feel it immediately.
source: institutional data · regulatory filings · risk analysis
Pay attention to
margin check
does net margin move above 1%?
0.59% is the whole problem. If management cannot hold profitability above 1%, the business stays one cost spike away from disappointment.
next report
watch the pace after 6.88% growth
The latest quarter grew 6.88% from a year ago. You want to see whether that pace improves or stalls while margin work is happening.
platform pressure
any sign of fee or policy changes
When all revenue comes through third-party marketplaces, seller economics matter as much as product demand. One rule change upstream shows up fast downstream.
estimate watch
do they beat $138M and $0.02 together?
Those are the current full-year markers. If revenue lands near target but earnings miss, you learned the real issue was not sales volume. It was the structure under the sales.
Analyst rankings
coverage
thin
in human-speak, there is not enough analyst coverage here to treat consensus like a safety net.
near-term view
unclear
The reported numbers give you more signal than the street does right now.
what matters more
execution
For a stock this small, one quarter of cleaner margin usually matters more than a stack of stale targets.
source: institutional data
Institutional activity
institutional ownership data for HOUR is being compiled.
source: institutional data
Price targets
3-5 year target range
n/a
n/a
$2
current price
n/a
target midpoint · n/a from current
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