XVARY Composite Score
37
/ 100
Weak
Combines growth, value, risk, and momentum factors into a single institutional-grade score.
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What it is
Harte Hanks partners with brands on customer experience: data-driven CX strategy plus execution in care centers, fulfillment/logistics, and revenue solutions.
How it gets paid
Last year Harte Hanks made ~$159.6M in revenue. total operating revenue was the main engine at ~$159.6M, or 100% of sales.
Why it's growing
Revenue grew 13.9% last year. Whether segment revenue declines stabilize in 2026 — Q4 profit benefited from mix and prior-year impairments.
What just happened
Q4 2025: operating revenue ~$39.9M. Net income ~$2.2M vs. net loss ~$M ) prior-year Q4.
At a Glance
C+ balance sheet — struggling to keep the lights on
15/100 earnings predictability — expect surprises
Return on capital — not verified on this page
$(0.11) FY2025 GAAP EPS
~$159.6M FY2025 revenue
XVARY composite: 37/100 — weak
What They Do
Harte Hanks partners with brands on customer experience: data-driven CX strategy plus execution in care centers, fulfillment/logistics, and revenue solutions.
Not a SaaS multiple story — a ~2,100-employee services footprint (per release) with named enterprise clients and proprietary program execution. Scale is modest; switching costs sit in embedded programs and logistics relationships, which can unwind when clients exit.
How They Make Money
~$159.6M
FY2025 operating revenue · −13.9% vs. prior year (FY2024 ~$185.2M) · EX-99.1
total operating revenue
~$159.6M
−13.9%
Fulfillment & Logistics
~$74.4M
vs ~$82.0M FY2024
Customer Care
~$50.1M
vs ~$52.9M FY2024
Revenue Solutions
~$35.1M
vs ~$50.3M FY2024
The Products That Matter
Largest segment · FY2025
Fulfillment & Logistics
~$74.4M revenue (~47% of total)
Q4 narrative: revenue down vs. prior year partly from a logistics customer exit earlier in 2025. This line still drives the top line — volatility here moves the whole company.
core
Call center & CX operations
Customer Care
~$50.1M FY2025; Q4 ~$13.7M
Release cites investment in a new call center and expanded Samsung relationship in H2 2025 — watch EBITDA contribution as investments mature.
ops
Data & revenue programs
Revenue Solutions
~$35.1M FY2025 (−30% vs ~$50.3M FY2024)
Smallest segment and shrinking fastest vs. prior year — turnaround needs this bucket to stabilize or be offset elsewhere.
pressure
Key Numbers
~$159.6M
FY2025 revenue
Down 13.9% vs. prior year — micro-cap with shrinking sales is the core tension vs. balance-sheet cleanup.
~0.2%
GAAP op. margin FY2025
Operating income ~$0.4M on ~$159.6M revenue — effectively breakeven at the operating line. Adj. operating margin ~ 1.5% per EX-99.1 reconciliation.
~$4.9M
EBITDA FY2025
Company highlights positive FY EBITDA; Adj. EBITDA ~ $6.9M — non-GAAP; see filing reconciliation.
$0
debt · cash
No outstanding debt Dec 31, 2025; cash ~ $5.6M; ~ $24M undrawn credit capacity — EX-99.1.
Financial Health
C+
Strength
- balance sheet grade C+ — weak — may struggle to fund operations
- risk rank 3 — safer than 50% of stocks
- price stability 20 / 100
- debt · liquidity no outstanding debt · ~$5.6M cash · ~$24M credit line (EX-99.1)
C+ — composite grade; filing shows no term debt but low cash, leases, and pension/other liabilities — read 10-K.
Total Return vs. Market
source: n/a — verify total return vs. benchmark independently
What Just Happened
reported results
Q4 2025: operating revenue ~$39.9M (−15.4% vs. ~$47.1M Q4 2024). Net income ~$2.2M ($0.30/share) vs. net loss ~$(2.4)M ($(0.33)) prior-year Q4.
FY2025: revenue ~$159.6M (−13.9%); net loss ~$(0.8)M ( $(0.11) /share) vs. FY2024 net loss ~$(30.3)M (incl. pension termination charges). Q4 EBITDA ~$1.0M vs. negative prior-year quarter; Adj. EBITDA ~$1.2M vs. ~$3.5M Q4 2024.
~$39.9M
Q4 revenue
$0.30
Q4 EPS
$(0.11)
FY2025 EPS
the number that mattered
Whether segment revenue declines (especially Logistics after the cited customer exit) stabilize in 2026 — Q4 profit benefited from mix and prior-year impairments; the top line was still down double digits vs. prior year.
source: SEC Form 8-K EX-99.1, filed Mar 18, 2026 (FY2025 / Q4 2025)
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What Could Go Wrong
The #1 risk is continued revenue erosion across segments — Q4 2025 was ~$39.9M (−15.4% vs. prior year) after a year when FY revenue fell ~14%. Client exits (cited in logistics) and budget cuts hit harder at this scale.
High
Contract disruption
Earnings narrative flags program timing, call-center investment, and relationship concentration (e.g. Samsung called out in Q4).
few large programs can move quarterly EBITDA
High
Revenue Solutions & Logistics headwinds
Revenue Solutions fell ~ 30% FY2025 vs. prior year (~$35M vs ~$50M). Fulfillment & Logistics fell ~ 9% with a cited customer exit.
both are structural demand signals, not rounding error
Med
Tariffs and supply chain strain
Fulfillment & Logistics is exposed to client supply chains, postage/paper/fuel-type costs — see 10-K risk factors.
macro + client consolidation can compress spend
Med
Thin GAAP operating buffer
FY2025 GAAP operating income was only ~ $0.4M on ~$159.6M revenue — little room for revenue misses or cost spikes.
cash ~$5.6M — liquidity matters if operations wobble
Micro-cap CX vendor with a falling top line and minimal GAAP operating income — execution and retention matter more than valuation ratios.
Source: institutional data · regulatory filings · risk analysis
Pay Attention To
Metric
Segment revenue trends
Watch whether Revenue Solutions stops shrinking and Logistics comps ease post–customer exit — segment tables in EX-99.1.
Calendar
Next filings
FY2025 results released Mar 17, 2026 (8-K Mar 18, 2026 ). Forward estimates not verified on this page.
Trend
FY2025 ~$159.6M vs. FY2024 ~$185.2M
The clean comparison is reported GAAP revenue — still declining. EBITDA improvement does not replace top-line stabilization.
Risk
Client transitions and contract timing
management already flagged program transitions. on a company this size, a few delayed or lost contracts can change the quarter fast.
Analyst Rankings
earnings predictability
15 / 100
earnings can swing around. in human-speak, analysts do not trust this business to print clean, repeatable quarters.
risk rank
3
that is roughly middle-of-the-pack risk. the balance sheet is not the main problem. the business trend is.
price stability
20 / 100
the stock has been unstable. micro-cap turnarounds usually are.
valuation lens
no clean P/E
FY2025 GAAP net loss (~$(0.11)/share) makes trailing P/E misleading — use EBITDA, segment trends, and balance sheet from filings before sizing “cheap.”
Source: institutional data
Institutional Activity
institutional ownership data for HHS is being compiled.
Source: institutional data
Price Targets
3-5 year target range
$3
Current price
Target midpoint · from current
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