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what it is
Hasbro sells toys, board games, and fantasy worlds, then licenses the whole pile to anyone willing to pay.
how it gets paid
Last year Hasbro made $4.7B in revenue. franchise brands was the main engine at $1.90B, or 40% of sales.
why it's growing
Revenue grew 13.7% last year. The 8.48% earnings miss matters most because this stock already sits above the $77 18-month target.
what just happened
Hasbro missed earnings estimates, but the bigger fact is $4.7B in annual revenue and a business still fighting for cleaner profit.
At a glance
B++ balance sheet — above average — nothing keeping you up at night
70/100 earnings predictability — reasonably predictable
17.9x trailing p/e — the market's not buying it — or you found a deal
3.3% dividend yield — cash in your pocket every quarter
16.5% return on capital — nothing to write home about
xvary composite: 51/100 — below average
What they do
Hasbro sells toys, board games, and fantasy worlds, then licenses the whole pile to anyone willing to pay.
Hasbro wins because your childhood has a SKU. Monopoly, Nerf, Transformers, and Magic already live in stores, screens, and your memory. That brand shelf space matters when 37% of 2024 sales came from outside the U.S., which means these franchises travel better than one-hit toys.
How they make money
$4.7B
annual revenue · their business grew +13.7% last year
franchise brands
$1.90B
+6.0%
wizards & digital gaming
$1.50B
+12.0%
partner brands
$0.80B
+4.0%
portfolio brands
$0.50B
3.0%
The products that matter
tabletop and digital gaming
Wizards of the Coast & Digital Gaming
$1.4B · about 30% of revenue
this $1.4B segment grew 15% and helped drive operating profit up 59% to $1,007M in 2025.
growth engine
mass-market toys and collectibles
Consumer Products
$2.8B · about 60% of revenue
it's the biggest piece of the company at $2.8B, which means modest 5% growth here still matters more to the top line than almost anything else.
scale business
royalties and third-party ip
Entertainment & Licensing
$0.5B · 10% of revenue
this $0.5B segment was flat, which is a reminder that licensing looks great when the release slate works and very ordinary when it doesn't.
swing factor
Key numbers
$77
18m target
This target sits below today's $86.64 stock price, which means one disciplined valuation view sees downside where Wall Street sees upside.
17.9x
trailing p/e
P/E → price divided by earnings → so what: you are paying almost 18 times trailing profit for a business with 0.2% operating margin.
16.5%
return on capital
Return on capital → profit from each dollar invested → so what: the brands still earn decent money even when reported margins look ugly.
3.3%
dividend yield
Dividend yield → cash paid to you each year versus stock price → so what: you are at least being paid while the turnaround tries to prove itself.
Financial health
B++
strength
- balance sheet grade B++ — above average financial health
- risk rank 3 — safer than 50% of stocks
- price stability 60 / 100
- long-term debt $3.3B (21% of capital)
- net profit margin 18.0% — keeps 18 cents of every dollar in revenue
- return on equity 31% — $0.31 profit for every $1 investors have put in
B++ — functional but not a standout on the balance sheet.
Total return vs. market
You invested $10,000 in HAS 3 years ago → it's now worth $15,070.
The index would have given you $14,770.
source: institutional data · total return
What just happened
missed estimates
Hasbro missed earnings estimates, but the bigger fact is $4.7B in annual revenue and a business still fighting for cleaner profit.
Consensus shows last earnings at $1.51 versus a $1.65 estimate, an 8.48% miss. EDGAR also shows a latest quarter with $3.3B revenue and EPS of -$3.74, which is the kind of reporting whiplash you do not ignore.
$3.3B
revenue
$3.74
eps
8.48%
surprise
the number that mattered
The 8.48% earnings miss matters most because this stock already sits above the $77 18-month target, so Hasbro does not have much room for sloppy quarters.
source: company earnings report, 2026
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What could go wrong
the #1 risk is Wizards momentum slowing while the toy portfolio stays sluggish.
high
Wizards growth cools
Wizards of the Coast & Digital Gaming is a $1.4B segment that grew 15% last year. If that engine slows, the rest of the portfolio does not have much room to hide.
With total annual revenue around $5B, weakness in a segment that's about 30% of sales would directly pressure the 3–5% growth story.
med
tariff recovery falls short
Hasbro is seeking up to $60M tied to tariffs paid between 2025 and 2026. Litigation is not an operating strategy, and there is no guarantee that cash comes back.
$60M equals roughly 1.2% of a $5B revenue base. Not fatal, but large enough to matter for free cash flow and margin comparisons.
med
licensed toy demand disappoints
Consumer Products is a $2.8B segment and the biggest part of the company. Licensed lines can work beautifully when the entertainment slate lands and look ordinary when it doesn't.
If the largest segment misses, modest 3–5% companywide growth can disappear quickly because Consumer Products is about 60% of revenue.
a slowdown in Wizards, a weak licensed toy cycle, or a failed $60M tariff recovery would all hit a company that is currently being rewarded for margin strength more than sales strength.
source: institutional data · regulatory filings · risk analysis
Pay attention to
metric
2026 revenue growth versus the 3–5% guide
This is the simplest tell. If sales land near the low end while margin normalizes, the whole improvement story gets thinner fast.
trend
Wizards and digital gaming demand
The $1.4B growth engine cannot quietly downshift. If that 15% growth rate fades, investors will start treating 2025 like a peak-margin year.
calendar
Q1 2026 earnings report
Expected late April 2026. You want confirmation on full-year guidance, segment mix, and whether the strong profitability is sticking.
risk
tariff lawsuit outcome
The case is about recovering up to $60M. That will not define Hasbro forever, but it will change the cash-flow conversation in 2026.
Analyst rankings
short-term outlook
below average
momentum score 4 — in human-speak, analysts think the stock could lag from here.
risk profile
average
stability score 3 — this sits in the middle of the pack on risk. Not a bunker stock, not a drama factory.
chart momentum
average
technical score 3 — the chart is not screaming anything unusual right now.
earnings predictability
70 / 100
Earnings are reasonably forecastable, but product cycles and mix shifts can still move the numbers more than you might expect.
source: institutional data
Institutional activity
institutions have been net buying for 3 consecutive quarters — 386 buyers vs. 265 sellers in 3q2025. total institutional holdings: 0.1B shares. net buying for 3 quarters.
source: institutional data
Price targets
3-5 year target range
$48
$105
$87
current price
$77
target midpoint · 11% from current · 3-5yr high: $155 (+80% · 18% ann'l return)
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