National Beverage
FIZZ
National Beverage
Consumer Mid Cap Updated Jan 9, 2026

A $3 billion drink company earns 31.5% on capital while annual sales are still only about $1.2 billion.

If you own FIZZ, you are betting fat margins outlast slow bottle sales.

$32.19
Market cap ~$3B · 52-week range $32–$48
53
Composite
Our overall rating — combines growth, value, risk, and momentum
53
/ 100

Below Average

Combines growth, value, risk, and momentum factors into a single institutional-grade score.

What it is
National Beverage sells LaCroix, Faygo, Shasta, Rip It, and other drinks, mostly in the U.S.
How it gets paid
Last year National Beverage made $1.2B in revenue. LaCroix sparkling and flavored water was the main engine at $0.68B, or 57% of sales.
Why it's growing
Revenue grew 0.8% last year. Gross margin near 37.6% mattered most because this company is winning on profitability while sales barely move.
What just happened
Latest quarter revenue slipped to $264.6M, but profits still improved because margins got better.
B++ balance sheet — above average — nothing keeping you up at night
80/100 earnings predictability — you can trust these numbers
16.1x trailing p/e — the market's not buying it — or you found a deal
31.5% return on capital — every dollar works hard here
XVARY composite: 53/100 — below average
National Beverage sells LaCroix, Faygo, Shasta, Rip It, and other drinks, mostly in the U.S.
Return on capital 31.5% → about 32 cents of profit for every dollar invested → so what: this business turns shelf space into cash. Operating margin is 25.0%, versus annual revenue growth of just 0.8%, which tells you the money comes from pricing and efficiency, not frantic expansion. If you own it, you are owning a beverage company that does more with a small footprint than many bigger rivals.
consumer mid-cap beverages margin-story defensive
$1.2B annual revenue · their business grew +0.8% last year
LaCroix sparkling and flavored water
$0.68B
+1.5%
Shasta and Faygo soft drinks
$0.34B
1.0%
Rip It energy drinks and shots
$0.12B
3.0%
Juices, lemonades, and teas
$0.06B
+2.0%
Flagship sparkling water brand
LaCroix Sparkling Water
~$680M · ~57% of revenue
Aligned to the segment bridge below. The company still runs near 37.6% gross margin, but case volume fell 4.8% last quarter—that trade-off is the story.
core franchise
Adjacent beverage line
Rip It & other brands
~$520M · ~43% combined
Shasta, Faygo, Rip It, juices, and teas sum to the rest of the ~$1.2B pie in the revenue bridge—diversification without double-counting LaCroix.
side bet
Pricing architecture
Price per Case
+4.4% last quarter
price rose 4.4% while volume fell 4.8%. in plain english: the company got more money per case because it sold fewer cases. that can work for a while. it is not a growth plan.
watch closely
31.5%
return on capital
Return on capital → profit earned on each dollar invested → so what: this business produces a lot of earnings without needing a lot more money.
25.0%
operating margin
Operating margin → profit after running the business → so what: one quarter of each sales dollar is left before taxes and interest.
16.1x
trailing p/e
P/E → how many dollars you pay for one dollar of earnings → so what: this is priced more like a steady business than a hype stock.
74.7%
insider ownership
Insider ownership → how much management controls → so what: leadership has huge skin in the game, and outside shareholders have limited influence.
B++
Strength
  • balance sheet grade B++ — above average financial health
  • risk rank 3 — safer than 50% of stocks
  • price stability 55 / 100
  • net profit margin 20.3% — keeps 20 cents of every dollar in revenue
  • return on equity 32% — $0.32 profit for every $1 investors have put in
B++ — functional but not a standout on the balance sheet.

You invested $10000 in FIZZ 3 years ago → it's now worth $7220.

The index would have given you $13920.

source: institutional data · total return
beat estimates
Latest quarter revenue slipped to $264.6M, but profits still improved because margins got better.
Gross margin improved to about 37.6% from the recent company release, even as sales stayed soft. That is the whole FIZZ story right now: fewer cases, better economics.
$264.6M
Qtr revenue
$0.44
eps (Q)
37.6%
gross margin
the number that mattered
Gross margin near 37.6% mattered most because this company is winning on profitability while sales barely move.
source: company earnings report, 2026

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The #1 risk is continued case-volume decline at la croix.

!
High
Falling unit demand
case volume fell 4.8% last quarter. if that keeps happening, the core beverage franchise is shrinking even if revenue looks stable for a while.
this puts the majority of the roughly $1.2B revenue base at risk.
Med
Pricing power fades
average price per case rose 4.4% and still did not fully offset the volume drop. if consumers push back harder, revenue and margins can compress at the same time.
the 37.6% gross margin improvement can reverse faster than investors expect.
Med
Category crowding
sparkling water and energy drinks are crowded shelves. when a smaller brand loses velocity, bigger rivals usually do not send flowers.
shelf-space pressure would hit both volume and future pricing leverage.
~
Low
Buybacks mask the operating picture
open-market repurchases can make EPS look steadier than the underlying demand trend. that helps sentiment, but it can also blur what the business is really doing.
per-share optics improve while the operating story stays flat.
a business growing 0.8% with a 4.8% volume decline does not have much room for a pricing mistake.
Source: institutional data · regulatory filings · risk analysis
The key metric
Case volume
4.8% down is the number to watch. if volume is still negative next quarter, the pricing-led defense is not solving the real problem.
Calendar
Q4 2026 earnings report
the next report should tell you whether the weak demand trend was a blip or the new normal.
Trend
Price versus volume
last quarter was +4.4% in price per case against -4.8% in volume. you want that gap narrowing, not widening.
Capital return
Share repurchase pace
buybacks started in oct 2025. helpful if the core business stabilizes. cosmetic if it does not.
short-term outlook
below average
momentum score 4 — in human-speak, analysts think this stock has a harder time outperforming from here.
risk profile
average
stability score 3 — not especially dangerous, not especially defensive.
chart momentum
average
technical score 3 — the chart is not giving you a rescue signal.
earnings predictability
80 / 100
the company tends to produce steady results. predictability is useful. it is not the same thing as growth.
Source: institutional data

108 buyers vs. 112 sellers in 3q2025. total institutional holdings: 23.0M shares.

Source: institutional data
3-5 year target range
$28 $54
$32 Current price
$41 Target midpoint · +27% from current · 3-5yr high: $75 (+135% · 24% ann'l return)
source: institutional data · analyst targets

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