Start here if you're new
what it is
Ford sells trucks, SUVs, commercial vehicles, and auto loans to people who need wheels and monthly payments.
how it gets paid
Last year Ford Motor made $187.3B in revenue.
why it's growing
Revenue grew 1.2% last year. For the year, unit volumes were up 6%, to 2.204 million, led by a 9.5% rise in trucks, to 1.27 million.
what just happened
Ford posted $0.13 EPS, missing the ~$0.19 consensus (a $0.09 figure on some feeds was not the street number), and the bigger story is still weak annual earnings power.
At a glance
B++ balance sheet — above average — nothing keeping you up at night
15/100 earnings predictability — expect surprises
12.8x trailing p/e — the market's not buying it — or you found a deal
4.5% dividend yield — cash in your pocket every quarter
8.0% return on capital — nothing to write home about
xvary composite: 72/100 — average
What they do
Ford sells trucks, SUVs, commercial vehicles, and auto loans to people who need wheels and monthly payments.
Ford wins where scale still matters. It sold 2.204 million vehicles in 2025, including 1.27 million trucks, up 9.5%. You see the edge in your driveway and jobsite: a huge dealer network, familiar parts, and financing attached to the sale.
How they make money
$187.3B
annual revenue · their business grew +1.2% last year
total revenue
$187.3B
+1.2%
The products that matter
full-size pickup franchise
F-Series
828,832 units sold
Ford's flagship truck line held the No. 1 spot for the 49th consecutive year and sold 828,832 units. That is brand power you can count in steel.
truck crown
broader truck portfolio
Trucks
1.27M units · +9.5%
Truck volume reached 1.27M units for the year, up 9.5% from a year ago. If Ford's mix works anywhere, it usually works here.
core volume
hybrid vehicle lineup
Hybrids
55,374 units · +17.6%
Hybrid sales rose 17.6% to 55,374 vehicles in the December period. That is one of the few numbers on this page moving like a growth business.
growth pocket
Key numbers
$104.3B
long-term debt
This matters because Ford's debt load is almost 2 times its market cap, which limits room for mistakes.
4.5%
dividend yield
You get paid to wait, but that payout only works if profits hold up.
12.8x
trailing p/e
The stock looks cheap versus the market, but cheap stocks with weak margins are often cheap for a reason.
2.204M
vehicles sold
Ford still has real scale, and scale is one of the few defenses in a brutal car market.
Financial health
B++
strength
- balance sheet grade B++ — above average financial health
- risk rank 3 — safer than 50% of stocks
- price stability 40 / 100
- long-term debt $104.3B (66% of capital)
- net profit margin 4.3% — keeps 4 cents of every dollar in revenue
- return on equity 16% — $0.16 profit for every $1 investors have put in
B++ — functional but not a standout on the balance sheet.
Total return vs. market
You invested $10,000 in F 3 years ago → it's now worth $13,190.
The index would have given you $14,770.
source: institutional data · total return
What just happened
missed estimates
Ford posted $0.13 EPS, below the ~$0.19 consensus — the $0.09 “estimate” was not the real street call — and the bigger story is still weak annual earnings power.
Annual revenue reached $187.3B, up 1.2% vs. prior year. The latest quarter missed versus true consensus, and 2025 full-year EPS fell to $1.05 from $1.46 in 2024.
$46.2B
revenue
$0.72
eps
n/a
n/a
the number that mattered
The key number is full-year EPS of $1.05 in 2025 versus $1.46 in 2024, because falling earnings make a low P/E less comforting.
-
ford reported solid volumes for the fourth quarter and full-year 2025.
-
u.s. sales for the december period increased 2.7% vs. prior year, to a little over 545,000 units.
-
hybrids led the charge, jumping 17.6%, to 55,374 vehicles, while gas-powered offerings increased 4.8%, to about 475,325 units.
-
for the year, unit volumes were up 6%, to 2.204 million, led by a 9.5% rise in trucks, to 1.27 million.
-
ford’s f-series truck maintained its number 1 position for the 49th consecutive year, rising 8.3% to 828,832 units sold.
source: company earnings report, 2026
Get this snapshot in your inbox
This page, delivered free — plus weekly updates when the numbers change. plain english, no spam.
weekly updates
earnings alerts
plain english
no spam
What could go wrong
the top threat is a truck-led demand slowdown hitting a 3.7% margin business.
med
truck mix weakens
Ford sold 1.27M trucks last year, and F-Series alone moved 828,832 units. That concentration is a strength until buyers pull back.
A slowdown in the most profitable part of the lineup would hit earnings harder than revenue.
med
$104.3B in long-term debt
Debt equal to 66% of capital is manageable in normal conditions. It gets louder when margins are only 3.7%.
Leverage narrows Ford's room to absorb pricing pressure, weaker volumes, or a bad credit market.
med
growth is narrow
Total revenue grew just 1.2% last year, while one of the strongest growth numbers on the page was hybrids at +17.6% in the December period.
If the faster-growing parts stay too small to move the whole company, Ford remains a cyclical value story and nothing more.
With $187.3B in revenue, a 3.7% net margin, and $104.3B in long-term debt, Ford has scale. What it lacks is a big margin cushion if the cycle turns.
source: institutional data · regulatory filings · risk analysis
Pay attention to
metric
net margin
3.7% is the number holding this page together. If it slips, the cheap valuation stops looking cheap.
trend
hybrid growth versus the rest
Hybrids grew 17.6% in the December period. Watch whether that pace starts to matter at company scale.
risk
debt load
$104.3B in long-term debt is tolerable while demand is steady. It becomes the whole story in a downturn.
earnings
next print
Look for whether revenue stays near $186B–$187.3B and whether EPS can improve on the recent $1.70 full-year run rate.
Analyst rankings
short-term outlook
top 5%
momentum score 1 is the highest rating. in human-speak, analysts think this setup has unusually strong near-term performance potential.
risk profile
average
stability score 3 means the stock is not a bunker and not a disaster. You should expect a normal amount of noise for a cyclical name.
chart momentum
top 5%
technical score 1 says price action has been strong relative to the market. Momentum likes it more than long-term targets do.
earnings predictability
15 / 100
This is low. Translation: quarterly earnings are hard to model, so surprises are part of the deal.
source: institutional data
Institutional activity
institutions have been net buying for 3 consecutive quarters — 780 buyers vs. 640 sellers in 3q2025. total institutional holdings: 2.5B shares. net buying for 3 quarters.
source: institutional data
Price targets
3-5 year target range
$8
$16
$13
current price
$12
target midpoint · 11% from current · 3-5yr high: $20 (+50% · 15% ann'l return)
Want the deeper analysis?
The full deep dive: dcf model, scenario analysis, competitive moat breakdown, and quarterly tracking — everything on this page, taken further.
see plans from $5/moThe deep dive