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what it is
Advantage Solutions helps brands sell more stuff in stores and online.
how it gets paid
FY2024 revenue from continuing operations was about $3.57B (down about 8.6% reported; organic revenue up about 1% for the full year per the company). It is a sales-and-marketing outsourcer for brands and retailers, not a securities broker.
why growth slowed
Revenue fell 0.7% last year. The $2.6B quarter matters less than the -$0.46 EPS.
what just happened
Q4 2024 revenue was about $892M; net loss for the quarter was about $178M on a reported basis. See the earnings release for per-share figures.
At a glance
C+ balance sheet — struggling to keep the lights on
20/100 earnings predictability — expect surprises
0.7% return on capital — nothing to write home about
large fy2024 net loss (continuing ops)
~$3.57B fy2024 revenue (continuing ops)
xvary composite: 28/100 — weak
What they do
Advantage Solutions helps brands sell more stuff in stores and online.
Field sales and retail execution → brands outsource store coverage and displays → so what: CPG companies get route coverage without building a giant in-house sales force. Experiential and retailer-facing lines add demos, merchandising, and related services. Scale is labor-heavy; execution and cost discipline drive whether revenue holds.
How they make money
$3.57B
FY2024 revenue (continuing operations) · down ~8.6% reported; organic revenue up ~1% for the full year (company definition)
Q4 2024 revenue
$892M
FY2024 adjusted EBITDA
$356M
FY2024 adjusted EBITDA margin
10.0%
P0 figures: Advantage Solutions Q4/FY2024 earnings release (GlobeNewswire, Mar 7, 2025) · globenewswire.com
The products that matter
outsourced field sales
Sales & Marketing Solutions
core outsourced sales & marketing
Management still frames a large outsourced sales-and-marketing engine for CPG and retailers; reported consolidated revenue was down in FY2024 even as some lines held up better than others.
core segment
in-store sampling and demos
Experiential Services
$700M · 20% of shown segment revenue · -7%
This $700M segment is smaller, also declined 7%, and sits on management's 2026 fix-it list.
turnaround watch
retail media partnership
Swiftly alliance
2026 growth lever
Strategic partnerships in retail media can matter if core volumes stay under pressure; treat attach rates as something to verify quarter to quarter.
optional upside
Key numbers
$1.7B
debt load
At 87% of capital, lenders are closer to the steering wheel than you are.
5.1%
operating margin
The business keeps $5.10 of every $100 it sells before interest and taxes.
0.7%
return on capital
That is almost nothing for the money tied up in the business.
$3.57B
FY2024 revenue
Continuing-operations revenue from the Q4/FY2024 release; scale is real, but reported net results were sharply negative.
Financial health
C+
strength
- balance sheet grade C+ — weak — may struggle to fund operations
- risk rank 5 — safer than 5% of stocks
- price stability 10 / 100
- long-term debt $1.7B (87% of capital)
C+ — balance sheet grade and long-term debt are flagged. this stock carries more risk than average.
Total return vs. market
Return history isn't available for ADV right now.
source: institutional data · return history unavailable
What just happened
heavy net losses
Q4 2024 revenue was about $892M, with net loss near $178M and adjusted EBITDA near $95M.
FY2024 revenue from continuing operations was about $3.57B, down about 8.6% reported, with a FY net loss near $378M. Adjusted EBITDA rose modestly for the full year.
$892M
Q4 2024 revenue
~$178M
Q4 net loss
$94.6M
Q4 adj. EBITDA
the number that mattered
The widening Q4 net loss on still-meaningful revenue is the tension: cost and mix need to improve faster than top-line pressure.
source: Advantage Solutions Q4/FY2024 earnings release (GlobeNewswire, Mar 7, 2025)
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What could go wrong
the #1 risk is refinancing $1.7B of debt while revenue sits flat to down.
high
Refinancing still runs the clock
Long-term debt is $1.7B, or 87% of capital. More than 99% of holders tendered notes in the February 2026 exchange covering $589.9M, which buys time but does not solve the leverage problem.
If terms stay expensive or debt stays high, equity holders feel the squeeze first.
med
The turnaround can stall in plain sight
FY2024 reported revenue fell about 8.6% from the prior year on a continuing-operations basis; organic revenue was still slightly positive for the full year. Any turnaround has to prove it on profit, not just on adjusted EBITDA.
A labor-heavy service model needs volume discipline. If growth stays flat, leverage becomes heavier, not lighter.
med
Old acquisitions are still leaving marks
The company booked a $36.6M non-cash goodwill impairment after a prior $233.2M charge. That is the accounting version of admitting past deal math was too generous.
It does not drain cash today, but it does weaken confidence in historical capital allocation and the value of acquired assets.
Roughly $3.6B of FY2024 revenue still meets a heavy net-loss print and a leveraged balance sheet, so execution room for equity holders stays tight.
source: institutional data · regulatory filings · risk analysis
Pay attention to
metric
EPS has to move toward break-even
The latest quarter printed -$0.50 per share against a $0.10 estimate. If that gap keeps showing up, the debt exchange only delays the real problem.
refinancing
next debt-exchange steps
More than 99% of notes were tendered in the February 2026 offer covering $589.9M. You want to see the maturity wall move out and the company keep buying time.
trend
core segment shrinkage
Watch whether core outsourced sales volumes stabilize; FY2024 consolidated revenue was still down on a reported basis.
capital allocation
buybacks versus debt paydown
A $100M repurchase program is authorized, and the company has bought back $34.1M historically. In a debt-heavy story, every dollar spent on buybacks is a dollar not used to de-risk the balance sheet.
Analyst rankings
earnings predictability
20 / 100
Quarterly results have not been consistent enough to trust. In human-speak: expect misses, revisions, and an uneven operating story.
source: institutional data
Institutional activity
institutional ownership data for ADV is being compiled.
source: institutional data
Price targets
3-5 year target range
n/a
n/a
$1
current price
n/a
target midpoint · n/a from current
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